"Swimming tops the table as the most popular sporting activity in Britain in a recent MORI poll which also shows that public interest in the sport has grown a staggering 13% in the last four years.

The aquatic discipline now sits second only to football as a sport of public interest, beating athletics by an impressive 10%, and is a clear leader in the participation stakes with 21% of the population regularly taking part, compared to 12% attending the gym and keep fit sessions.

The poll shows that half of British adults claim to regularly take part in sport with highest participants young people (15-25 year olds) and higher social class groups."

(Via Western Counties ASA.)

| national news | 28 April 2005; 10:46:02 AM |# | | |