Shares in Nintendo, Myspace and Weight Watchers, and also national television viewing figures for Scrubs, Friends and Skins are set to collapse.

"Former national swimmer Muir-Cochrane has substantial experience in both public and private sector swimming development and is enjoying getting her teeth into the role. Her primary focus is to reduce the drop out of swimmers in their late teens and build a pathway to help keep more people in the sport for longer.

"It is important that we work hard to keep swimmers aged between 16 and 19 in the sport," Muir-Cochrane said. "This is the age when most swimmers will stop training and move away from the sport and now we need to make it a more attractive option for them. This will include looking at how offer swimming in colleges, school and Higher Education. I will also be working with clubs to help them re-engage with these swimmers."

(Via ASA home britishswimming.org : Homepage: .)

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| ASA | 28 October 2007; 10:12:42 PM |# | | |